A few years ago, the ad agency that handles the Lucky Charms campaign wanted to revamp the look of the character's world. The directive they gave artists was 'Harry Potter-ish, magical and mysterious'. Calabash, the animation studio that produces the commercials, asked me to come up with some concepts, which are the two paintings below.
I also painted this house, which was based on a quick sketch by the senior animator/director at Calabash, Wayne Brejcha. In the end, the agency decided that this look was faaaaaarrrrrr tooooooo dark for a cereal commercial, so I was asked to lighten up the color of the house, making it day time instead of night and make the colors more cheerful.